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Why Shipping Is One of the Most Important Components of Your Business

July 15, 2016

Why Shipping Is One of the Most Important Components of Your Business

Numerous elements of a business should be considered essential to the success of a company; with a rapidly developing globalized economy, consumers are conducting an increasing percentage of their shopping online. This increase in ecommerce activity has made shipping more important than ever. Companies that choose to ignore their shipping department are making a huge mistake. There are multiple reasons why shipping is one of the most important components of your business.

Shipping impacts the end-quality of your products

Poor shipping practices can negatively impact the customer’s impression of your company. When a product is not shipped on time, it arrives damaged, or worse, the wrong product is shipped, the quality of the shopping experience is significantly diminished.

Your shipping process determines whether you make money or not

If your customer receives broken merchandise, it will be coming back to you, at your expense, and you will be expected to replace the damaged goods, or refund the customer their money. There are a number of ways that you can reduce the amount of damaged goods. One is keeping the goods organized neatly on wooden pallets, like those manufactured by Herwood.

Shipping impacts the size of your customer base

More and more consumers are making their purchases online — taking advantage of having their items shipped to them. In order to fully exploit the opportunity presented by online shopping, you will have to offer quality, inexpensive and quick shipping services.

Using appropriate shipping tools saves time

Preparing items to be shipped can be a time consuming, meaning that it will be necessary to create efficient and quick processes. Investing in stretch wrapper can significantly cut prep time. Additionally, a stretch wrapper will ensure that the packages are wrapped tightly and securely.

The new global economic revolution has completely changed how businesses engage their customers. With more and more consumers choosing to order products online, the ability to provide inexpensive and quality shipping options will be paramount in ensuring that your business remains profitable.



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